Hotel Everywhere is a data informed marketing platform that places hotels in front of potential customers wherever they are. Targeting the right people, in the right place, at the right time.
This animation was created to explain the benefits of Hotel Everywhere to business owners and encourage them to learn more about multi-channel customer marketing.
Unilever set out to encourage parents and children to brush their teeth together and develop good brushing habits for life.
With designs curated by RG/A London 'Little Brush, Big Brush' compromised of 21 episodes designed to be viewed over the same number of days and was delivered through the Facebook platform.
SanDisk is the global leader in flash memory cards. I worked with SMP Marketing to create a short ad that demonstrated the benefits of the newest MicroSD card that was built to improve performance for mobile devices in a number of ways. I illustrated and animated the 3 characters displaying frustration with the lack of power in their mobile devices until the shiny new MicroSD card is inserted and power is no longer an issue. This project was completed using Illustrator for character design and After Effects for animation and rigging.
An adult animation about BERTIE - a put-upon half bear, half panda living in the permanent resident's section of a holiday caravan park with his sociopathic rabbit wife, GRACE. Grace is determined to have a baby, thinking it will make her life better. The only problem is she wants one immediately.
Director - Francesca Adams
Steam created the opening titles for the authoritative and entertaining Channel 4 series featuring original portraits of songwriters discussing the creative process and their inspiration. I was involved in animating graphics for the second series opening titles in which the motion graphics present lyrics from the new writers featured in the series.
Production Company:
Steam Motion & Sound London
Studio: JolyGoodTV
Art Direction: Chiara Zonca
Motion Graphics: Chiara Zonca
Motion Graphics: Luke Middleton
Sound Mix/Design: Sefi Carmel
© Steam Motion and Sound Ltd
During my time at Steam I animated and art-directed the album’s TV commercials and digital assets for Liam Gallagher’s debut solo album campaign. This also included a lyric video to accompany the hit single ‘As You Were’ which hit the UK charts at number one.
Production Company:
Steam Motion & Sound London
Label: Warner Bros Records UK
Motion Graphics: Luke Middleton
Motion Graphics: Yena Jeon
Editor: Ben Crabb
Sound Mix/Design: Sefi Carmel
© Steam Motion and Sound Ltd
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#BeAMaker was an influencer-led, digital campaign which celebrated the lives behind the tea picking trade and the positive impact Lipton has had on their tea makers.
These 7-10 second ads were created to engage and encourage Millennials around the world through social media platforms (Snapchat, Facebook etc) to learn about the inspirational lives of their Kenyan counterparts.
#Dreammagnum was a platform in which magnum fans and chocolate lovers could create their own magnum treat using a mixture of flavours and assortments then share with the rest of the world.
These social media ads were then used to encourage foodies and chocolate lovers alike to visit the Magnum pop-up store in London, in which consumers could indulge in a personalised magnum based treat.
Gregory Porter’s album ‘Nat King Cole and Me’ was an homage to the 1950’s Nat King Cole Show. Gregory was filmed in a TV studio setting, while motion graphics were created to be reminiscent of TV specials of the era. I helped animate, composite and art direct the graphics for the album trailer, hooks and various TV commercials.
Production Company:
Steam Motion & Sound London
Label: Decca Records
Motion Graphics: Luke Middleton
Motion Graphics: Yena Jeon
Editor: Ben Crabb
Sound Mix/Design: Sefi Carmel
© Steam Motion and Sound Ltd
Flying with Ryanair is satisfying was the message Ryanair wanted viewers to remember in this TV ad.
A bold palette and 3D composited type was used in the final execution as the budget airline wanted to soften its overall image.
The story of Carole King becoming one of pop music’s greatest songwriters is a smash hit around the globe. This TV commercial was one of many produced by Steam that I helped composite into one continuous take.
Production Company:
Steam Motion & Sound London
Label: Beautiful Productions Ltd
Motion Graphics: Luke Middleton
Motion Graphics: Yena Jeon
Editor: Ben Crabb
Sound Mix/Design: Sefi Carmel
© Steam Motion and Sound Ltd
KCP wanted to bring to light that for most Building Managers the maintenance of a tenants restroom is an ongoing challenge. This video was created to help Building Managers better evaluate their properties and highlight a longer-term strategy through C.H.E.S.S.
Reggie Awards 2017 Gold Award - Business - to - Business Campaigns
Producer - Ben Dearlove
Editor/Colourist - Jordan Maders
Motion Graphics - Luke Middleton
Dove Derma Spa Cashmere Comfort is a new product range that is formulated with the highest concentration in facial care technology.
This product video was created to launch the range, gain traction for the brand and generate excitement.
Standards is the album Seal has always wanted to make and it was a privilege to work on this album’s commercial. The treatment was simple and elegant, using sophisticated gold embossed typography intercut with footage of Seal, a master song artist at work.
Production Company:
Steam Motion & Sound London
Label: Universal Music Group
Motion Graphics: Luke Middleton
Motion Graphics: Yena Jeon
Editor: Ben Crabb
Sound Mix/Design: Sefi Carmel
© Steam Motion and Sound Ltd
The Starbucks Chilled Classics range was a simple twist on their hot coffee favourites, which are true classics around the world.
This DOOH ad was created in multiple formats on several platforms to advertise in a quick way the new coffee range relaunch.